Association of Indiana Convention & Visitors Bureaus

Tourism is big business in Indiana, but primarily resides in the hundreds of small businesses found across the state.

Here are key data points from the Indiana Office of Tourism Development's latest economic impact study:

  • Total Indiana tourism spending in 2012 was $10.1 billion (without the Super Bowl XLVI, 2012 tourism spending reached $9.7 billion)
  • In 2012 visitor spending translated to over to $7.7 billion in Indiana Gross Domestic Product
  • Direct employment within Indiana travel, tourism and hospitality indstury eclipses 139,900 making it the sixth-largest industry in the state (excluding government)
  • Indiana tourism generated over $2.1 billion in tax receipts
  • Tourism pays direct wages of over $3 billion to full and part-time employees
  • Indiana is a low-tax destination for visitors with a total tax rate of 21% versus the national tourism average of 30%
  • Indiana retains approximately 76% of each dollar spent by visitors

For a copy of IOTD's economic impact one-sheet, click here.


2012 Economic Impact of Tourism in Indiana conducted by Rockport Analytics and Reach Market Planning, utilizing 2012 data.

Why Travel